Neo Concept
About
With NEO, Montblanc combines tradition and modernity and creates spaces that bring brand values to life. A look behind the scenes of a brand.
In this short film, Isabelle Cappuccio, Director of Brand Experience, takes us through the genesis of this innovative concept.
Montblanc is a world-renowned luxury brand with its roots in Hamburg. For over a century, it has stood for masterful craftsmanship, iconic design and timeless elegance, whether in writing instruments, watches or leather goods.
We developed the concept and realised the film entirely as a two-person team.
Credits
CLIENT: Montblanc
AGENCY: E23
DIRECTION: Alex Bunge (E23)
CAMERA: Alex Bunge (E23)
LIGHT: Christian Elmer (E23) | Alex Bunge (E23)
SOUND: Christian Elmer (E23)
EDITING: Christian Elmer (E23)
COLORDING: Christian Elmer (E23)
